Ian Smith is the Managing Director of G2M Strategy Consultants Limited and a highly experienced commercial leader specialising in enterprise sales growth. With over 12 years of experience in consultative selling, Ian works with ambitious organisations that want to scale their revenue and win high-value enterprise clients.

Ian brings a unique combination of strategic thinking, commercial leadership, and hands-on execution, helping companies design and implement sales strategies that deliver measurable results. His expertise includes building sales teams, developing strong pipelines, engaging C-suite decision makers, and creating repeatable sales processes that support long-term growth.

He has worked extensively across sectors including financial services, energy, technology, and healthcare, supporting both start-ups and established organisations to expand into new markets and secure major enterprise contracts.

Ian has successfully delivered multi-million pound SaaS deals, built strategic technology partnerships, and doubled recurring revenue for high-growth businesses. His collaborative leadership style enables organisations to align sales, marketing, product, and operations around a clear commercial strategy.

Key Expertise

01.

Enterprise Sales Strategy

Designing and implementing go-to-market strategies that attract and win high-value enterprise clients.

04.

Pipeline Development

Establishing reliable sales pipelines and lead generation processes that support consistent growth.

02.

Sales Leadership

Building and mentoring high-performing sales teams focused on predictable revenue growth.

04.

C-Suite Engagement

Developing strong relationships with executive stakeholders and decision makers.

03.

Go-To-Market Strategy

Creating structured sales and marketing plans to successfully launch products and services into new markets.

06.

Revenue Growth

Helping companies unlock new markets, expand partnerships, and increase recurring revenue.

Industries Served

  • Ian has extensive experience supporting organisations across multiple sectors:

    Financial Services
    Working with banks, wealth platforms, and financial technology providers.

    Energy & Utilities
    Supporting SaaS platforms and technology providers serving major energy companies.

    Technology & SaaS
    Helping software companies scale enterprise sales and recurring revenue models.

    Healthcare & Data Platforms
    Supporting organisations delivering innovative solutions in healthcare and data management.

Career Highlights

  • Successfully sold multi-million pound SaaS solutions to major UK energy retailers.
  • Designed and implemented go-to-market strategies for high-growth technology platforms, achieving over 145% of sales targets.
  •  Built and led sales teams that doubled recurring revenue from £2M to £4.2M for a technology business.
  •  Developed strategic partnerships with Microsoft, AWS and technology providers.
  • Played a key role in launching a B2B2C investment platform for AXA Wealth, exceeding growth targets.
  • Helped start-ups and scale-ups expand into new vertical markets and enterprise accounts